I attended MoMo Global Summit
and presented some ideas about fun mobile video services.
Anssi Vanjoki ,Nokia
In one of the pannels, he was a great advocate of mobile multimedia. He stressed simplicity of user experience and the user content generation :
"Everything is converging to the internet, it does not matter if we connect thru fiber, copper, vibrating air, broadband, whatever breadth of band. It is about simple services, personal content personal I created myself or I received from someone I am are related to. And this is why telephony was invented; to communicate messages from one to another, like with email, It is also about commercial content to inform, entertain, kick emotions. It's music content from LPs,CDs, MP3, digitized feelings delivered over any networks broadband.
There are many tools to create personal content and it does not matter wether it is blogs published on the web, or content agregated from RSS feeds. Theswe tools are all part of modern publishing environment, limited only by our mind's creativity. According to Technorati, a new blog is born every second. One thousand one, one thousand two... That’s more than 85,000 a day. one thousand six, one thousand seven... Or 600,000 a week, 2.6 million a month or 35.5 million a year. A blog for every man, woman and child in Canada. Or in Greece, Belgium and Portugal combined.
Fun mobile video services
The key points were of my presentations were :
1) the business opportunities from the convergence of video communications and content across technologies, platforms and industries (mobile and broadcast or music)
2) How 3G video can bring a new way to share emotions, feelings and participate to event. Deployments of mobile video in interactive television and community messaging with HP and Voxsurf.ww.voxsurf.com
3) The experienced and what we observed at this early stage in a 4 domains :
. Mobile music and video : how 3G video supports the launch of new albums or tours, and strengthen fan clubs; success of 3G video in TV shows.
. Football and mobile video : how new TV formats include live audience participation. How customized interactions allow delivery of personalised mobile TV content
. Video bloging and push to video adoption for inter-personal messaging in communities; use of dynamically animated interfaces to create recurrent appeal.. Consumer marketing using 3G video outbound call campaigns
vpod.tv
I was very impressed by the founders of vpod.tv who were shortlisted for the MoMO award. Rodrigo Sepulveda Schulz,is the CEO of vpod.tv and mostly a dedicated vlogger evangelist. Ivan Communod, is the COO and could have been a colleague while at Digital/HP in Geneva a few years ago. They are really a great bund and it is great to see European companies succeeding in the blogosphere. Rodrigo was kind to post a part of my presentation on his blog
And you will find their great demo on my own video.
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