We shared a booth at Milia's first Mobile Village in Cannes with the team : Peter Vesterbacka (HP Bazaar junior conultant), Tomi Hietavuo (DJ) and Joonatan Henriksson.
We demonstrated personalized 3G video portals, our ideas for TV participation and organized a photo-blogging service with Shrek using those nice little bluetooth-enabled HP printers. We wanted to illustrate how personal communications can integrate user-generated or artist's video and pictures. And how this can interact with traditional TV formats.
Mobile TV is there
Our neighbours in the village focused on mobile content distribution. Nokia were presenting their DVB-H mobile video broadcasting receivers, Alcatel was showing it's platform for 3G Mobile TV, Ericsson offered consulting and products in the same field and finally Qualcom was anouncing MediaFlo. Within a few square meters, Milia visitors could explore all the emerging mobile video technologies from interactive unicasting to broadcasting on mobile. Milia/MipTV is a trade show for content, with over 12'000 professionals busy acquiring or selling next year's TV program [3 billion $ business during the show reported by Reed midem]. My estimate is that 1'000 of them found a few minutes in their busy schedule to look at what may change their business, impacting both audiences and advertising revenues.
