Orange partner's Camp, Cadiz, October 2006

 Orange network evolution to 3.75G
3G video content is a success :
Orange TV has 40 K active subscribers to 50 linear channels (news, video dramas,…) usage reaching 5 million mobile video sessions. The Prosumers (producers and consumers) will have a strong impact on the business models.
 (A refresher for my HP colleague Lam Nguyen who teaches at ENST)
2G = GPRS : 20kb/s-300kbps 120-700ms-120ms latency, 300ms-10s jitter,
2.75G = EDGE : 384kbps-1000kbps
3G = WCDMA 386kbps 175ms-250ms latency, 50ms jitter
3.5G = HSDPA 1.8 Mb/s (2006)- 3.6Mb/s (some countries) 120ms (down to 20ms) latency.
3.75G = HSUPA (in 2008) 1.2 -5.8 Mb/s
 Social networks (Galina Guyot, another HP collague kept her good smile during parties, despites rainy days in Spain).

Brands and recommendations are key in word-of-mouth marketing. Power is moving from institutions to communities, to social leaders, trendsetters. David Nahimini, Orange

Social Networks
[month/month retention rate; Nielsen May 2006]
67% Myspace (120 M users)
57% MSN groups
51% Facebook (12M users)
49% Xanga
47% MSN space

Top on-line brands
[audience, usage/month]
105M Yahoo! 3:00
95M Myspace 0:45
92M MSN 1:38
92M Google 0:52
70M AOl 6:11
53M Ebay 1:53
40M Mapquest 0:10
38M Realnetworks 0:47
37M Amazon 0:19

Symbian S60 usage patterns, Nokia
Functions
35%,messaging
22% voice calls,
16% multimedia,
14%PIM
3% configuration,
3% browsing
2% games,

Usage of applications
64% have 1 application
23% have 5 add-ons

36% games,
25% utilities,
16% multimedia,
9% messaging,
5% browsing,
3% productivity,
3% PIM,
2% infotainment