3G video services from HPThe theme of the conference being imagine the future and make it happen. So, I thought of a future 3 years from now, when 50% of the users have a much easier time. This future is the result of telecom evolution : in the 80's when we invented the PC and the mobile phone as a personal productivity tool - we had e-mail and a phone book. In the 90's where we got the web, every body had the phone and used SMS. And the waves of 2000 are evidently about communities and multimedia. So in 2010 there will be 800 million 3G multimedia phones WW, mostly in Asia and 100 million in Europe.
Blue Ocean Strategy
I used 3 recommendations from the book :
1. Create and capture new demand : create new 3G video user experiences combining elements from content discovery, personal messaging, marketing and branding, on-line connectivity.
2. Make the competition irrelevant : optimizing the value delivery chain, especially by attracting content creators, media industry, Web 2.0 developers and addressing separately the tasks of merchandizing and operating networks
3. Align the whole company in the pursuit of differentiation : allow permanent innovation by providing web tools to designers, a video studio in the network.
BBC’s 3G video for participation TVChris Yanda, Executive Producer at BBC Mobile presented some projects :
- Olympics 2004 : video highlights trial partnering with Orange and O2, 2500 video downloads and 2.01 million page impressions
- Grand National 2005 : Live Video Streaming to mobile
Doctor Who Tardisodes Spring 2006 : thirteen 60 second mini episodes about next episode characters and adventures
- SpringWatch 2006 : Live WAP cam, streams of animals in the wild
- BT Movio : broadcast digital TV trial using DAB-IP
BBC match of the day
The presenter trails topical question inviting 3G video messaging commentary from fans. Comments shown on air. Users record video message on a 3G phone by dialing a short code and send it to the program.
BBC findings
BBC findings
The response is immediate
You need to tell people about it
Ask good questions
People like to be on TV
Keep it simple
