2007-07-24

Test drive mobile video dreams

This HP-sponsored webinar was hosted by Light Reading who archived it. I have posted an extract below.
Dreaming of concept cars
Wondering about personal video and 3G service evolution, I compared this to concept cars Henry Ford might have dreamed of when he started: there was no consumer market and poor roads and no fuel-efficient engines - but it all came together. I am now convinced that personal video will slowly but gradually develop as one of the media commonly used. User acceptance did not happen at immediately, because a critical mass of services and users was not available - but also because some technology issues were un resolved, including H.324M long call set-up (solved with Annex K) or the latency of the early 3G data links (will be solved with HSDPA and HSUPA when it becomes available).
Encouraging the test of new services
One approach I advocate is to test-drive a critical number of early services with soft-launches, in order to satisfy the many different of social behaviors. And more importantly to open widely the mobile video infrastructure to content producers, web developers so they can try to build new concepts and businesses. It should be as easy as posting on a blog or assembling a mash-up from components. It should attract the creative media guys, not only the engineers. Over the last year, working with HP OpenCall software, I have learnt so much from every single video calling project we launched in Asia and Europe. It is clear that the role of larger companies is to help younger teams incubate new challenging ideas, and it's possible if you bring in enthusiasm and curiosity. Initially, as many of us, I was disappointed by such a slow service adoption but I have seen so many innovations that I can foresee a gradual take-up of shared user generated content within everyday's communications.